With COVID-19 difficult many industries with duties surrounding social distancing and clear hygiene, the world is following of their path. Out with the previous and in with the brand new is the mantra of this 12 months. Now, we’re looking for to totally leap ahead into the long run and all it might probably convey. This pandemic is forcing us to hurry up the technological growth like no different, together with vaccine improvement. Within the magnificence, wellness, and vogue areas, the problem can also be not with the ability to totally crowd a room with assistants, producers, fashions, and extra to shoot advert campaigns for merchandise. The place is the one place that COVID doesn’t exist? Area. The house race gained by Russia within the ’60s was to be the first-ever nation to be in house. One other type of house race will likely be gained by none aside from Estée Lauder, because the model may even develop into the first-ever magnificence firm to shoot a marketing campaign in house. They’ll ship 10 bottles of hyaluronic or HA serum up and into our universe. Will aliens and astronauts eliminate dry pores and skin and dehydration? Time can solely inform. Us on Earth can inform you, it’s a finest vendor for a motive. In response to CNN Enterprise, “5 p.c of astronaut time aboard the house station is presently allotted to business and advertising and marketing actions.” It’s reported that Estée Lauder pays $17,500 per hour for the by no means earlier than carried out, first time ever magnificence shoot in house. In response to Estée Lauder, “The serum will likely be photographed within the house station’s iconic window to create pictures to be used on Estée Lauder’s social media platforms,” in line with a press release from Estée Lauder. It looks as if this photoshoot is solely for Instagram. Nevertheless, we’re excited to see the outcomes. For now.
Estée Lauder Superior Evening Restore Synchronized Multi-Restoration Complicated ($105)
Picture: Courtesy of Estée Lauder.